We made it.
Someone else signed it.
Twenty-five years of fine jewellery for established Indian houses. Now under our own name.
Work that left here under another name.
These came off our bench. Whose name went on the box is not ours to say. The line beneath them is where a maker would have signed.
The bench behind counters
you already know.
Luvera is Laxmi Diamonds, a Bengaluru house that has been making closed setting diamond jewellery for India's largest retail chains since 2007.
Partnered with
How a piece gets to you.
The drawing
Nothing is cut until the drawing is agreed and the quote is written down. You see the number before the metal moves.
The stone
Natural, and graded by IGI or GIA before it is set. The report is handed to you at purchase rather than posted afterwards.
The bench
Cast, set and finished in our own units, by the bench that has been doing it for twenty-five years. Nobody in between takes a margin.
The hallmark
BIS hallmarked at source, carrying a six digit HUID. An assay office's word and not ours.
The handover
Four lines on the bill, the report in your hand, and the piece back here for life.
What you get
- Gold rate
- The published rate on the day, times the net weight in grams. Two numbers, both of which you can check against any published rate before you pay.
- Making
- Our work. The hours at the bench, the setting, the finishing. This is the line you are paying us for, and the one a shop that did not make the piece cannot break down for you. It is named here rather than folded into the total, which is the whole of the difference between this bill and the one you are usually handed.
- Stone weight and grade
- Carat, colour, clarity and cut. Read off the report in your hand, not off a description of it.
- Certification
- The IGI or GIA report, listed at what it cost. Handed to you at purchase, not posted afterwards.
- Tax
- GST, at the rate in force on the day. On its own line, so everything above it stays comparable with anyone else's quote.
- Total
- The lines above, and nothing else. There is no line for the name. You are paying for the gold, the stones and the work.
You are not trusting a company. You are trusting these two.
A large jeweller asks you to trust a system, which is reliable and is answerable to nobody you will ever meet. Here the people are the guarantee, so it is fair that you know exactly who they are.
Hardik Mathuria
“I would rather explain a stone for an hour than sell it in ten minutes.”
Director. A GIA certified Graduate Gemologist, trained in London, with an MBA and more than a decade across gemology, jewellery retail and international trade. Early in his career he provided valuation services for Customs, where an inaccurate figure is not a rounding error but a serious legal matter.
Mohan K R
“If she has to ask twice, we have already failed her.”
Sales Manager. More than a decade on Indian jewellery floors. He began at Tanishq as a Retail Sales Officer and became a Floor Manager, went on to manage a store for CaratLane, and served as Assistant Manager at C. Krishniah Chetty. He knows what a buyer is quietly worried about and too polite to ask.
Ask us anything. We made it.
Are the diamonds natural?
Yes, without exception. Every diamond of meaningful size carries an IGI or GIA report, and that report is handed to you at purchase rather than posted afterwards.
How do I know the gold is what you say it is?
Every piece is BIS hallmarked at source, carrying a six digit HUID. That is an independent assay office's word and not ours. Take any piece we sell to any assay office in India and check it. We would encourage it.
Why should I believe your price is fair?
Do not believe it. Check it. Your bill separates the gold rate, the making, the stone and the certification, each on its own line. Take those numbers anywhere and compare them.
What happens in ten years, when it needs attention?
Bring it back. Cleaning, polishing and re-plating are free for life on anything we made. Exchange is at fair valuation whenever you choose, and we do the valuation in front of you.
What if I see it and do not want it?
Then you should not buy it, and nobody here will press you. A piece you will not wear is not a sale we want, because you will not come back.
Still have questions?
The counter is at Phoenix Marketcity, Whitefield, Monday to Saturday. Come in with it, or send it, and you will get a straight answer.
